By: James Goetz
(New Jersey) Everyone needs a brand to identify your unique story. It is who you are. However, if y our name is Yvgenia Khazikskov, the difficulty of language barriers could be a turn off. I’m not making this up on the fly either. A group of New Zealand researchers find people are less likely to trust others whose names they cannot pronounce. Trust is a key factor to building any relationship. You could be Mother Theresa herself, but with a name containing twenty-four syllables, not even sainthood will earn others trust of you.
There’s nothing wrong with shortening Yugenia Khazikskovb to Gene Khaz. Some positive examples to back me here: Gordon Matthew Thomas Summer (uses the name Sting. Stefani Joanne Angeline Germanetta is known as Lady Gaga. And famed designer Ralph Lifshitz is more popularly known as Ralph Lauren.
If you do insist on others pronouncing your two hundred-letter names, make sure you have a niche in your businesses making you an extremely indispensible asset.
In business, there are top tier players, general players, and players who are just there. These just there are easily chopped from any equation. General players solve general problems. Anyone can do that. Now top tier players are something special. They solve specific problems and thus makes them indeipensible because three of three. When problems arise, they are not general problems. Problems are specific. Become a specialist at something and become indispensable.
When someone asks you what you do, what do you say? “Hi, my name is John Smith and I’m in advertising”. I’ve already forgotten who you are. When someone asks you what you do, what he or she is really asking is, “why do you matter”?
This is your chance to create and work on your elevator speech. “Hi, my name is Jim”. I optimize human performance using the most advanced research in the world today”> this spurs on communication. It’s memorable. It’s interesting. I could easily say, “Hi, I’m a chiropractor.” By saying that I’ve already forgotten myself!
The scenario is this. You step into an elevator with an individual who could help you along your journey in where you want to go. You two have never met. The trip will last only one floor. Your goal is to be memorable and get your foot in the door for a longer follow up conversation.
Who are you and what do you do? Go!
As Reggie Jackson knew hot to deliver his message, so too, must you.
You are special. Don’t ever forget this. Now be memorable and you will be remembered.
James "Jim" Goetz, affectionately referred to as, "Dr. Daddy", is a leading global expert in the field of health, fitness and wellness having spent many years as a strength and conditioning coach, completing his national chiropractic board exams and authoring numerous articles on the subject. He currently explores the unknown in advancing human performance through scientific research.
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